ST. LOUIS, MO (KTVI)– At Johnnie Brock’s Dungeon off Jefferson and Interstate 44, they’d like to see a return of a rodent this time of year.
“Last year we kind of hit on the rally squirrel, and I was able to hit on that and order a lot of squirrel costumes,” says Edwin Brock.
For 2013 Duck Dynasty is drumming up sales.
“This year, Breaking Bad,” says Brock.
They’re trying to outfox popular trends with some old favorites.
“You’re going to see ninjas again and a lot of witches and little devils and Dracula`s,” says Brock.
According to the National Retail Federation, some Americans are spooked by the economy.
A Halloween survey shows that 158 million people are expected to spend an average of $75.03 on costumes, candy, decor and fun.
That’s down 4.79 cents from last year when $8 billion was spent on Halloween.
But don’t tell that to Edwin Brock, because the World Series is a big win for his superstore.
“Now there’s so much excitement and electricity in the city and that kind of helps my business because people are much more in the party mood,” says Brock.
Seventy-five percent of the sales at Johnnie Brock’s come the week of Halloween with last minute boys, and ghouls looking for something to wear.
But long before the dungeon became synonymous with scaring St. Louisans, this family business sold Hallmark cards.
And the original John Roy Brock, Edwin’s grandfather, was a redbird.
“Back in 1917 and 1918 he played for the St. Louis Cardinals,” says Brock. “They recruited him from the fields down near Anhueser Busch and he was recruited as an outfielder, and they converted him to a catcher.”
He batted right, threw right and played with Rogers Hornsby.
Seems fitting a guy who swung a bat, would make a name selling Dracula costumes years later.